Junior Australian rules football, ages 10 to 18
A development system that reads like a novel and trains like a program. Mindset, body and craft, scaled to their age, written for the way they play.
“I’m a dad of two boys. I wrote these books from where every footy parent stands: the boundary.”
01Origins
Written for
Harry
Half-back
From the Boundary
2 min
Eight questions, answered from what you see on game day. You get their likely archetype, where they sit between Calm and Fire, and three cue words to try this weekend.
60 min
You answer on how they play. Then you sit down with your athlete, ask their questions and record their answers. Their coach can add a page. We write the archetype report and build their self-talk; you write a letter into every book.
Planned turnaround once orders open for the 2027 season.
Every player sits somewhere between Calm and Fire. The full intake works out where. Nobody picks their own.
Calm / Read
Sees the game before it happens. Calm is the weapon.
Often: Key and intercept defenders
Calm / Create
Composure with the ball. Finds the kick nobody else saw.
Often: Half-backs, wings, outside midfielders
Calm and Fire / Repeat
The fourth effort. Arrives at every contest, again.
Often: Inside and running midfielders
Fire / Stop
Holds the line. Contact is where they come alive.
Often: Lockdown defenders, key position
Fire / Hunt
Turns chaos into goals. If you run, they will catch you.
Often: Pressure and small forwards
The books follow two brothers who play the same game in opposite ways. Every chapter speaks to both, so every reader finds themselves.
Two minutes left at Kestrel Oval. The Ridgebacks lead by three. The opposition wins it at half-back and the kick goes long…
Harry had seen the kick coming three disposals ago. He was already two steps goal-side, calling the backline across before anyone else had turned.
Lachie was on the ball carrier before the kick left the boot. The smother came off his shin and the ball spilled forward, loose and bouncing.
Books 1, 8, 10
Who they are under pressure: identity, self-talk, the reset.
Books 2, 3, 4
Speed, strength and conditioning, safe and scaled to their age.
Books 5, 6, 7, 9
Skills, structures, roles and game day.
The Personal Edition shelf. Type a name in the cover at the top of the page and watch every spine change.
In the Personal Edition, you write them. We give you a prompt for each book and starter lines if you get stuck.
You'll have days when nothing sticks. When the ball won't come and the umpire won't see it. I want you to know I'm not watching the scoreboard on those days. I'm watching what you do next.
Mum
Sample letter, written for this site.
Parents already pay for clinics, apps and personalised books. None of them do all of this.
| What you get | Drill apps and videos | Personalised picture books | From the Boundary |
|---|---|---|---|
| Written to your child by name | No | Yes | Yes, through all ten books |
| Made for Australian football | Sometimes | No | Every chapter |
| Matched to how they play | No | No | Five archetypes, Calm to Fire |
| Mindset, body and craft together | Mostly drills | No | Three pillars, ten books |
| Scaled safely to their age | Varies | Not relevant | Ages 10 to 18, no maximal lifts |
| A letter from you | No | A dedication, sometimes | One in every book |
| Grows with them | Monthly subscription | One-off | A Next-Season Update each year |
Christmas, birthdays, end of season
Give a gift certificate for any edition. Their parent or guardian does the intake when they're ready, so you need nothing about the child to buy one. Grandparents, this one's for you.
Gift certificates on sale from 20 November 2026.
Gift certificate
For a young footballer who
reads the game
Personal EditionA$149
Ten books, their name on every cover. Valid for three years.
Founding Families
The opening of Book 1, Origins, straight to your inbox. Join now and you're a Founding Family for the 2027 season. We never ask for your child's details here.